SEO Perth

Our Perth based SEO team have fine tuned our online marketing methods and understand what it takes to shine as both a Perth SEO expert and national SEO provider. We’re a local team, using local knowledge to grow Perth and Australian businesses through a clearly defined set of SEO methodologies – that work!

Our experience has taught us that, to get the very best results, an SEO agency needs to balance their technical experience and understanding with local knowledge and a cultural understanding of the intended audience. It’s one of the reasons why we place importance on using local SEO experts.

We use a mix of content strategies, site structures and sever side performance methods to ensure that when search engines discover your site they:

• understand the service you’re providing
• know which keywords your business relates to
• can intuitively read through the site code and structure
• see a website thats optimised and can be delivered quickly
• find multiple references to your business from high quality links
• recognises fresh content – images, blogs and news stories

Every business and every website is unique. With this in mind we use a series of methodologies and tools to create unique SEO strategies that are carefully tailored to suit each and every client.

Before we embark on any on site work we conduct an in depth analysis of your website and the competitive space. During this phase we:

• identify your main competitors
• determine what makes a site successful in your sector
• discover audience demographics and location
• establish activities and patterns that help attract valuable leads
• capture data and statistics that provide insight into current performance
• search for gaps and opportunities in other online channels

Once we’ve established the best way forward we work closely with you to develop a structure for keyword use across all website pages. It’s important that your keywords not only help improve your ranking but that they help convert your new found traffic into a positive action – purchasing an item, using the contact form, picking up the phone.

Once we’ve established the competitive landscape we work closely with you to research and develop a structure for keyword use across all website pages. We believe that keyword research drives every successful Perth SEO strategy. It’s these keywords that provide the insight into user behaviour and help us create the most appropriate content.

It’s important to make informed decisions at this stage and we rely on reports and statistics to ensure we use a keyword strategy that drives real traffic to your site. Given that the goal is to increase traffic to your site our goal is to help your site rank for the most effective keywords, not obscure terms that no one is using.

Additionally, it’s important that your keywords not only help improve your ranking but that they help convert your new found traffic into a positive action – purchasing an item, using the contact form, picking up the phone.

We won’t stop until every stone is uncovered!

To ensure your site can be easily crawled and indexed by Google it needs to be well optimised. What does SEO optimisation look like? At Start SEO Perth we focus on speed, performance and usability.

We know that web page speed is a deciding factor in how Google displays and ranks your website. With an ever increasing number of desktop and mobile devices to cater for across a range of network speeds, it’s important that hosting is zippy, images are compressed and sites use Content Delivery Networks (CDN’s).

Similarly Google trusts websites that have high quality links pointing back to their site. The practice of building backlinks has historically been one thats been exploited, which has resulted in poor quality websites and unethical services being positioned higher on search engines. Thankfully Google and Bing have restricted this ‘black hat’ behaviour and now reward sites that establish a real, meaningful presence on local and national directories and high authority domains. By managing your backlink strategy in a ‘white hat’ manner we help build trust and improve your domains authority.

Having a website is just one piece of a much larger puzzle, albeit the most important piece. As a part of our backlinking strategy we also work on establishing strong links and integration with your other online channels.

The more people talking about your service and the more opportunities your users have of discovering you, the more powerful your Perth SEO campaign will be. From Facebook posts and Linkedin connections through to Instagram photos of the team and Twitter chatter, the more talk that Google recognises the more chances you have of your site increasing in ranking.

To do SEO Perth style your website and channels need to stay active. Google loves to see regular content updates and businesses that continually reach out to engage with their clients.

We use the analogy that if a shop has it’s lights on, doors open and signs out they’re more likely to attract business than the shop with blacked out windows, closed doors and poor signage. It sounds obvious when put like this, but by not engaging in a trustworthy SEO campaign you’ve effectively closed up shop.