Why is having a social media presence important in Perth?
As a small city, businesses in Perth are turning to social media as an increasingly important tool for running a business. It allows businesses to quickly and effectively reach out to a wide range of people, and deliver content in new exciting ways. Also, through real online reviews via Facebook and Google Plus, businesses are able to track performance and clients can access real reviews before engaging businesses. If Perth wasn’t small enough already, online reviews are another reason for businesses to never burn bridges!
There are over 3 billion people on the internet and over 2 billion of them have active social media accounts. That takes the number of possible customers to a whole new level. There are hundreds of other ways social media can benefit your business, but the top 8 are…(drum roll please) …
Connect with your Audience
The best marketers will not sleep until they have a better understanding of their audience, and with social media it is now easier than ever. Each business has their conversations and meaningful connections with that core group of loyalists, using social media, will allow you to generate deeper connections with them. Looking at your social media demographics will give you a better idea of your audience and allow you to plan any business strategies around the wants and needs of your consumers. Our tip, find the right social media platform for your business.
Personalize your brand
Social media personalizes your brand, giving you an easy way to connect with your customers in a relaxed and conversational manner. Customers are more likely to communicate and respond to you if it’s on a platform they are accustomed to, giving you direct, instant feedback. Most people check their social media accounts at least 5 times each day, with social media posts usually replied to within minutes. Using social media will allow you to create an aura about your brand that people will want to be a part of, and connect with.
Affordable way to increase brand awareness
Traditional marketing, such as print and digital ads, or postcard mailers, can be super expensive. Social media provides a cheap, if not free, platform for businesses to promote themselves and raise awareness of their brand. While traditional marketing schemes can be effective, social media allows you to stretch your marketing budget whilst still highlighting your brand to customers and giving them the opportunity to spread the word to their own followers. Having one of your best customers post to their Facebook page about the amazing service they received from your business can be way more powerful than putting an ad out in the paper, and cheaper.
Share content faster and easier
Marketers once faced the challenge of ensuring that their content reached customers in the fastest possible time. That challenge has now vanished with the introduction of social media. You can easily share new and exciting content on your brands social network account that will go out to all your followers in an instant. The faster and more regularly you update you website and social media accounts the more traffic you will get to your website, which will in turn boost your SEO.
Boost your SEO
SEO stands for search engine optimization, which is exactly what will happen when you use social media to market your business. The time and effort you spend on your SEO can largely improve your social media reach, and likewise your social media presence can greatly increase your search engine ranking. When you share content from your website on social media it creates traffic back to your website. More and more internet savvy individuals, with quality social media accounts, will click on through to your website and share your content, which will in turn boost your SEO.
Increased brand recognition
Your business’ visibility with both current and potential customers will sky rocket once you start using social media to market your business. Today, customers expect a business to be easily accessible and identifiable online, and if they search for your business or product online and don’t find anything, they will assume you don’t have it and move on. But, once they do find you it can have amazing ripple effects on your business. The marketing platform Ambassador found that 71% of customers who have a positive social media service experience with a brand are incredibly likely to recommend it to their friends and family. Better brand recognition can help you generate more business prospects and transform them into paying clienteles.
Better customer service
Social media allows you to have instant communication with your customers and access to feedback directly. Over 67% of consumers now go to social media for customer service. They expect fast responses and 24/7 support, and companies that can deliver this will prevail over the rest.
Find out what your competitors are doing
Social media monitoring, also known as social listening, allows you to gain powerful insight into your competitors. Strategic business decisions can be made around this mighty intel and allow your business to flourish, staying well ahead of the rest. Most companies aren’t very social media savvy and may not even have accounts. Just having an account in the first place gives you the ability to reach a target market in a way they won’t be able to, and gives you a powerful and distinct edge.